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Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance

Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance In this video I explain how to use an excel spreadsheet for determining statistical significance for PPC ad testing. I have...

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Google Analytics URL Tracking Parameters for MSN – Free Excel Download

Google Analytics URL Tracking Parameters for MSN – Free Excel Download In this video I explain how to use an Excel spreadsheet and MSN AdCenter Desktop to add Google Analytics URL tracking parameters...

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Performable Guest Post – Minimizing Risk in Ad Copy Testing

Performable Guest Post – Minimizing Risk in Ad Copy Testing TweetHave you ever considered the risks involved with testing your PPC ad copy? In this guest post on the Performable DIY Marketing blog, I...

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WordStream Guest Post – Using Impression-to-Conversion for Ad Testing

WordStream Guest Post – Using Impression-to-Conversion for Ad Testing In this guest post, I go into detail about using Impression-to-Conversion (I2C) when choosing a text ad test winner.  I first...

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WordStream Guest Post – AdWords Campaign Experiments Adds Ads: Why I’m...

WordStream Guest Post – AdWords Campaign Experiments Adds Ads: Why I’m Disappointed Have a look at my latest guest post over at the WordStream Blog.  I explain why I’m disappointed with the new AdWords...

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Certified Knowledge Guest Post – Visualizing your Ad Testing

Certified Knowledge Guest Post – Visualizing your Ad Testing TweetThis is my debut guest post on the Certified Knowledge blog.  I give detailed instructions for visualizing your PPC ad testing using...

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WordStream Guest Post – Using Symbols in PPC Ad Testing

WordStream Guest Post – Using Symbols in PPC Ad Testing TweetMy latest guest post over at the WordStream blog.  I explain the benefits of acting on good PPC advice from the community.  I go into detail...

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Certified Knowledge Guest Post – Evaluating AdWords Sitelinks

Certified Knowledge Guest Post – Evaluating AdWords Sitelinks In my latest post over at Certified Knowledge I explain how adding sitelinks impacted my overall search marketing mix (PPC & SEO)....

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Boost CTR Ad Text Optimization Q & A

Boost CTR Ad Text Optimization Q & A Last month I was fortunate enough to be interviewed by Boost CTR.  Oddly enough, all their questions were about ad text optimization.  The main takeaway is we...

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