Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance
In this video I explain how to use an excel spreadsheet for determining statistical significance for PPC ad testing. I have included a free download of the spreadsheet as well as links to the resources used to create the spreadsheet.
I used the ClickEquations blog for some inspiration and the Marketing Experiments blog, a Data Mining book, and statistically-inclined friend for some help.
Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance
