Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance
Free Excel Spreadsheet for PPC Text Ad Testing for Statistical SignificanceIn this video I explain how to use an excel spreadsheet for determining statistical significance for PPC ad testing. I have...
View ArticleGoogle Analytics URL Tracking Parameters for MSN – Free Excel Download
Google Analytics URL Tracking Parameters for MSN – Free Excel DownloadIn this video I explain how to use an Excel spreadsheet and MSN AdCenter Desktop to add Google Analytics URL tracking parameters to...
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Performable Guest Post – Minimizing Risk in Ad Copy Testing
Performable Guest Post – Minimizing Risk in Ad Copy TestingTweetHave you ever considered the risks involved with testing your PPC ad copy? In this guest post on the Performable DIY Marketing blog, I...
View ArticleWordStream Guest Post – Using Impression-to-Conversion for Ad Testing
WordStream Guest Post – Using Impression-to-Conversion for Ad TestingIn this guest post, I go into detail about using Impression-to-Conversion (I2C) when choosing a text ad test winner. I first...
View ArticleWordStream Guest Post – AdWords Campaign Experiments Adds Ads: Why I’m...
WordStream Guest Post – AdWords Campaign Experiments Adds Ads: Why I’m DisappointedHave a look at my latest guest post over at the WordStream Blog. I explain why I’m disappointed with the new AdWords...
View ArticleCertified Knowledge Guest Post – Visualizing your Ad Testing
Certified Knowledge Guest Post – Visualizing your Ad TestingTweetThis is my debut guest post on the Certified Knowledge blog. I give detailed instructions for visualizing your PPC ad testing using...
View ArticleWordStream Guest Post – Using Symbols in PPC Ad Testing
WordStream Guest Post – Using Symbols in PPC Ad TestingTweetMy latest guest post over at the WordStream blog. I explain the benefits of acting on good PPC advice from the community. I go into detail...
View ArticleCertified Knowledge Guest Post – Evaluating AdWords Sitelinks
Certified Knowledge Guest Post – Evaluating AdWords SitelinksIn my latest post over at Certified Knowledge I explain how adding sitelinks impacted my overall search marketing mix (PPC & SEO)....
View ArticleBoost CTR Ad Text Optimization Q & A
Boost CTR Ad Text Optimization Q & ALast month I was fortunate enough to be interviewed by Boost CTR. Oddly enough, all their questions were about ad text optimization. The main takeaway is we...
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